The Auction Group founder is Gordon Macdonald. For all who know him, Gordon is a true craftsman. He brings showmanship and energy, without the slick. He makes negotiation an art form, without any need for underhand tactics.

With almost a decade of agency sales experience preceding a six-year career as a dedicated auctioneer, Gordon has a reputation for patiently but tenaciously putting together seemingly impossible deals. As a trusted and independent third party, Gordon’s honesty and straightforwardness help to instantly build rapport with all parties.

Gordon has a clear and proven track record for making significant impact within partner agencies, via high impact training and ongoing coaching for agents on effective auction practice. With his partner agents generating the maximum level of buyer interest throughout the campaign, he skilfully guides all parties through to the best possible conclusion on auction day.

Gordon is assertive yet approachable, friendly yet professional. Critically, his relaxed nature belies a quiet determination to succeed.